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Donald Mitchell's Articles in Presentation

  • Most of Your Potential Customers Are Confused About What They Want
    Marketing must focus on helping potential customers realize what their needs really are and what offerings will provide for those true needs. This article addresses how false beliefs cause potential customers to act in ways contrary to their best interest and yours. Questions are provided to eliminate this problem.
  • Disbelief Is Leading Your Potential Customers Astray
    Many organizations suffer from inadequate marketing; marketing that leaves potential customers with disbelief about the organizations' offerings will do. This article looks at how to identify harmful disbelief that marketing should dispel.
  • Ignorance Keeps Most People from Being Willing to Buy from You
    Most customers wouldn't even consider buying from you. Why? Most of them can't even think of you when they consider where to buy. Ignore this ignorance, and you ignore most of your growth potential.
  • Share Your Growth Vision by Telling Your Story Better
    Ask most people in an organization what they are supposed to be doing, and you'll find some confused employees. Tell those same people a compelling story about the organization's purpose, and they'll know what to do. This article explains what to do in crafting your vision story.

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